Traditional detailing such as ornate skirtings, corbels and arch-ways are reimagined and executed in unexpected ways throughout the showroom creating intrigue and a serene backdrop for the product to be showcased. The bones and surfaces of the showroom itself act as a display for the clients own products, from the shopfront and bullnose treads to the tiled display plinths.
Zoning was key not only in addressing the constraints posed by existing site levels but also in ensuring each product typology was given ample room to be displayed and highlighted.
Careful consideration was placed in providing the affordance for displays to be concealed and revealed as needed to curate the viewing experience in the space and allow individual patterns and motifs to feature as needed. Resolution of joinery detailing was particularly essential as these were required to be both specific yet flexible to accommodate the rotation of new products.
